Ecclesiastical shares communications guidance for fundraisers

INSURANCE giant Ecclesiastical has issued guidance for church treasurers looking to bolster fundraising through “more effective communications”.

The guidance notes that “communication is a foundation stone in fundraising”.

The key steps Ecclesiastical has identified to achieving the most effective communications possible are:

1. The identification of who your communications are for;
2. The messages you want to convey to your communities?;
3. How you can best convey your fundraising message;
4. How you subsequently keep track of your communications.

Ecclesiastical’s guidance states: “Communicating the right message, in the right way, to the right person will pave the way to a donation now or in the future.”

Further information is available HERE.